According to http://www.merriam-webster.com/dictionary/reputation, reputation is defined as overall quality or character as seen or judged by people in general.
Of all the things you will acquire during your lifetime, your reputation is the one asset that should be the most valued. Having a good reputation shows people that you are trustworthy and portray outstanding character. No matter how much money you have, a bad reputation will prevent people from wanting to be associated with you. One old saying I’ve heard my grandparents say many times is “money can’t buy happiness.” I feel that the same goes for a good reputation. Your reputation is determined by how you treat others, both to their face and when they’re not around. Once you do something to tarnish your good reputation, it is very hard to correct it. It may take a very long time for people to forgive you and for you to regain their respect. For example, many sports heroes and movie stars have made lots of money in their occupations, but later ruined their reputations by poor conduct. A prime example of this would be Tiger Woods. After the poor choices he made that harmed his reputation, he lost respect from many of his peers and fans, and many of his sponsors also stopped supporting him. It has taken him several years to slowly begin to rebuild his reputation. While some will never be able to look at him again the same, I feel that many have forgiven him and he will soon regain respect from others!
Out of jealousy or spite, people sometimes try to damage one’s reputation. They may make false accusations to try and harm you. If you live your life in a consistent manner that displays high character and morals, your reputation will remain steadfast and secure.